Do you know Paytm? What?? you don’t know? What kind of person are you? If you are living in India and don’t know Paytm, you know nothing about India. Paytm is the biggest brand started with online mobile recharge service. The initial name of the company was “Pay Through Mobile” from there the word Paytm born. Founded by Mr. Vijay Shekhar Sharma in the year 2010 and is based out of Noida SEZ, India. He is very soon coming into the field of Investment through its new venture Paytm Money. People are eagerly waiting for Paytm Money launch as the figures say, Paytm Money has already reached half a million registration well before its official launch.
Paytm offers online mobile payment recharge, utility bill payments, travel and movie ticket booking, grocery shopping, restaurant bill payment, toll tax payment, school fees payment etc. Paytm is available in 10 Indian languages. It is said by someone that Sky is the Limit and Mr. Vijay Sharma is proving it right. He is unstoppable.
Why I call Paytm Money a Giant
Let’s do some number crunching for a Giant.
- 300 million registered users in Inda
- 7 million registered Paytm merchants
- Amount of monthly transactions on Paytm – $4 billion
- Estimated annual revenue $50.6M
- Paytm has 4959 employees
Image credit: Owler
Paytm Money is a subsidiary of One97 Communications, which also owns Paytm Payments. Through this new venture Paytm is now into the race for becoming the most trusted brand in the investment industry. The company is all set to launch its services in the August 2018. Before the launch, it has started accepting registrations from the people but will allow transactions only after the launch. It has already tied up with more than 15 AMC (Asset Management Company) and is in talks with others. Its aim is to tie up with 40 AMCs which comprises almost 99% of the mutual fund industry in India.
Sometimes, the name is enough, right? yes, certainly it is. Like the Bollywood movie of Salman Khan, where people are going to watch the movie just because Salman Khan is there in the movie. Same with the Paytm Money. The company has already registered more than 5 lakhs potential customers through its website. I am one of them!
According to Mr. Pravin Jadhav, a full-time director, the company aims to enhance mutual fund distribution in small B towns in the country. The company is currently beta testing its system by giving an access to its employees. According to Mr. Jadhav, Paytm Money will offer ONLY direct plans of mutual funds through its portal.
Nowadays, you have to give free souse to Pizza to sell your product. Paytm Money has tied up with the advisory firm like Value Research and Morningstar for providing investment advice to its customers. There is a distinct benefit of investing in direct plans of mutual funds. The main rider is a lower expense ratio as compared to the regular plans.
Imaging a company is having half a million customers before even its launched. This shows how much trustworthy a brand Paytm is.
Paytm Money will be a mutual buying and selling through which a user can buy and sell mutual funds on the go. I can see a big disruption in the mutual fund market once the app is launched. Paytm has already acquired over 300 million users for its mobile wallet platform. The good amount of users will test the new app Paytm Money. That’s why I called Paytm a “Giant”
Two days back, Paytm has acquired Bangalore based money saving startup Balance for an undisclosed amount. The balance was started in the year 2016 by Ankit Kumar and Abhishek Malik. The app is helping individuals to watch their spendings closely, and analyze the spending pattern. The product helps the user to save the money and invest it into an appropriate tool to reach the financial goal. The Balance app was incubated under Zerodha’s startup initiative. As on date, The Balance app has more than 10000 users on the platform.
Here are the recent acquisitions by Paytm.
With this new launch of Paytm Money, the existing companies in the mutual fund industry will see a tough time ahead. I can see the earthquake in the mutual fund industry in the near future once Paytm Money is launched.
So if you want to invest into mutual funds – “Paytm Karo”
I will write a detailed article on how to use the Paytm Money once it’s officially launched and available for real-time transactions.
What are your views on the Paytm Money? pls. comment below and share your views.